Email is one of the most effective marketing tools in 2022 and is only set to grow in importance with improved platforms, targeting and personalisation. To get started, there are four simple steps to consider to achieve an effective email marketing campaign.
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Find The Right Platform
There are a number of different platforms available for email marketing. At Sprocket Digital, we use Klaviyo for its comprehensive set of features and we are now one of NZ’s few Klaviyo master-level partners. Here are some questions to ask yourself when choosing an email marketing platform:
- Design: How easy is it to design a smart, eye-catching email?
- Testing: What options do they provide for experimentation?
- Segmentation: What options or limits are there for narrowing your lists?
- Metrics: How comprehensive is their analytics?
- Integrations: What other platforms can it smoothly share data with?
- Pricing: How do they charge, and how can you make the most of it?
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Collect Emails
An email campaign is nothing without subscribers! Start collecting emails through any of these methods, or combine a few for more effect:
- Add a pop up to your website
- Add a checkbox at checkout to sign up to marketing communications
- Add a CTA to your blog posts, inviting them to sign up to get content delivered
- Let your social media followers know you have a marketing newsletter
- If you’re a service-based business, offer a lead magnet in exchange for their email address
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Consider Your Content
Your customers sign up because they want something from you – so what will you give them? Early access to sales, discounts and valuable insights are three popular offerings. Whatever content you want to create, it must be compelling enough for your customers to give up their email address for it. The design and delivery of your emails should also be considered to match your target audience, for example, younger demographics frequently read emails on their phones, so your content needs to be mobile-friendly.
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Contact a Digital Marketing Agency
To truly make the most of your email marketing, it can pay to invest in an experienced team to manage the strategy, creation, optimisation, and reporting for you. While services and packages will vary across agencies, look for one that includes:
- Set up and integration, and migration if relevant
- Email flow automation
- Campaign segments
- Reporting and analytics
- A/B testing and optimisation
- On-site pop-ups for email acquisition
- Copywriting and design
Start adding value to your business and customers with targeted, personalised email marketing. Grow your revenue, build a loyal customer base, and increase performance across your entire marketing strategy with effective email marketing. Ready to get started? Get in touch for a consultation with our email marketing expert.
