Facebook is one of the most popular social networking sites out there today – and is likely to remain so for a long time to come. If you’re thinking of advertising on this platform, you’re making a wise decision – but you still need to tread carefully. While Facebook provides guidelines to walk you through the process, it doesn’t compare to the insight gained from having placed Facebook ads before. As a digital marketing agency, Sprocket Digital understand this, which is why we’ve created this blog to help you get the most out of your ads by setting the correct objectives.
What Facebook Can Tell Us
To prevent yourself from making the wrong choice, here’s what’s available in terms of objectives. Knowing what will and won’t work for you will increase your chances of success.
- Store Traffic
This option is suitable if you want people to visit your physical location and works best if you have multiple ones, as you can create different ads for different ones. It’s still being rolled out so you might not be able to access it in full with location tracking, employee filters and map data.
- Reach Or Awareness
Choose this option to get your ads seen by the most amount of people. It’s suitable for new businesses wanting to announce a launch. However, it’s difficult to track if impressions result in sales – so it’s best used for remarketing to already interested customers. Awareness is similar but focuses on recall, and here, Facebook decides who sees your ads.
- Traffic
Choose this option to get people to your website. They won’t immediately convert, but it will help you to educate them and even start building a mailing list.
- Engagement
This option won’t get you conversions but is great for remarketing and building social proof.
- Lead Generation
This is a versatile choice that can help you convert customers at any stage, helping you build mailing lists for email marketing, offering content or providing quotes and discounts.
- Conversion
This popular option works – but not for all customers. Reserve it for those ready to convert or take another step towards it – such as adding an item to their online cart.
The Secret To Your Success
It might seem simple to select the right campaign objective, but it doesn’t end there. The only way you can determine your success is by testing any option you choose. It might seem unnecessary, but it’s one that can keep you from pouring effort into something that isn’t the best for your business’s objectives.
