One of the reasons we’ve become one of the leading digital marketing agencies in Auckland is because we keep up to date with what’s new, what’s hot, what’s not so hot, and what works. But you don’t have to be a New Zealand online marketing expert to know that video, while not exactly new is […]
Why Video Should Be Part Of Your Marketing Read More »
Creating a sense of urgency is a great way to boost your eCommerce sales. How many times have you been to a website and promised yourself you’ll come back to buy the product later? How many times have you actually been back to the website to purchase? Chances are that the majority of products are
Improve eCommerce sales by creating a sense of urgency Read More »
Click fraud in PPC marketing can lead to a huge amount of wasted spend, and it is difficult to know exactly how much is wasted without taking precautionary measures. The fraud elimination process differs between Search and Display, so I’ll break these networks out into separate sections. Display Ads Display advertising networks are riddled with
How to Eliminate Click Fraud in Google Ads Read More »
The world went online during the early stages of the COVID-19 pandemic and, as we slowly come out of lockdown, it seems the world wants to stay there. An international survey has released statistics about global online usage during the early stages of the world-wide lockdown; what is most interesting about the survey though, is
It’s Time To Up Your Digital Game Read More »
Without wanting to come across as too brash, we’re regarded as one of the best digital marketing agencies in Auckland. Our data-driven strategies have helped our clients grow their business beyond their expectations, and a lot of that has to do with directing more traffic to their website. Through planning, creating and optimising, we’re helping
Is Your Site Alright? Read More »
Navigating the Facebook Business Manager feature set can be both daunting and time-consuming. The majority of time is spent on campaign creation, audience/catalogue updates and tracking changes. Facebook has some useful hidden tools that can help with both efficiency and the performance of your campaigns. Choosing Columns Let’s start where most of our time is
3 Built-in Facebook Tools You Should Be Using Read More »
You can think of Offline Conversions as any conversions that have occurred outside the online environment, such as approved loans, retail purchases or high worth purchases (vehicles, houses, boats etc). Offline conversions are important to measure in the online world, as many of these conversion paths might have started with a digital click, and if
Uploading Offline Conversions to take Account Performance to the Next Level Read More »
An argument we often hear against digital marketing is that it is too complex. Too complicated. Too difficult for the average business owner to understand, let alone implement. We tend to agree with all of these things, to a point. Words like programmatic marketing, search engine optimisation, or conversion rate optimisation aren’t exactly easy to
Daunted By Digital? Don’t Be Read More »
