When it comes to digital marketing, Search Engine Optimisation in Auckland (SEO) still has a huge role to play. This is contrary to what many people have said in recent times. They point to the way SEO has changed in the past few years and have come to the conclusion that Search Engine Optimisation is […]
SEO Has Changed But It’s As Important As Ever Read More »
What is A/B testing? A/B testing, in the digital marketing world, is the science of comparing 2 versions of a digital marketing asset to measure which has a better performance. Generally, A/B testing is conducted on ads, landing pages, audiences or EDMs. Common measures of success are the conversion rate or the click-through rate but
Maximize Campaign Performance with A/B Testing Read More »
How to make your advertising dollars count when you need it most We’ve seen it happen before, and we’re seeing it again now – as the threat of recession looms and encroaches on business profit, owners react with fear and quickly withdraw expenditure wherever they can. One of the first things to go is often
Turn to data, not doubt, in a downturn Read More »
Consumers are favouring video marketing more than ever, but is this channel effective for driving quality conversions at an effective rate? The answer is absolutely, and here’s why: High Quality, Engaging Content Dynamic content is far more effective than static content when it comes to capturing user attention. A well produced video will always outperform
Generating Conversions: Is Video Marketing Effective? Read More »
As the digital marketing space evolves we are forced to be more reliant on Facebook and Google’s algorithms for audience targeting and bid strategies. Digital Marketers are finding they have less control as manual settings are slowly removed from the platforms. This doesn’t make our roles redundant because strategy and utilisation of automation are the
3 Tips to Scale Your Facebook Campaign Read More »
You’ve invested in digital marketing to generate relevant website traffic for your eCommerce store. You’ve spent hours going through your Google Analytics and Hotjar accounts to optimise your website’s conversion rate. Sales are going great BUT the profit just isn’t there. Should you increase your marketing budget to get more traffic? Should you spend more
5 Ways To Grow Your Average Order Value Read More »
When you’re a client at Sprocket, our Growth Advisors are your partners on the road to success. They’re armed with the tools, know-how, and ambition to scale up your business growth with the power of digital marketing, using a custom made strategy to optimise your potential. Our Growth Advisors do exactly what the name says
Making the wheels turn at Sprocket – A day in the life of a growth advisor Read More »
Businesses often favour Organic or Paid Search, while completely neglecting the less favourite of the two. Even though both channels operate in the same area, they require very different strategies and skillsets to achieve success. The truth is that most Paid Search account managers should spend more time with Organic Search, and vice-versa. Studies have
Using Organic Search to Grow Reach in Paid Search Read More »
