If you have an eCommerce store, you’ve come to the right place. Today we will share five cornerstone strategies to add to your eCommerce marketing strategy to help to generate profitable and consistent sales via digital channels. Spend time optimising product pages Information conveyed on your product pages is of critical importance. This information is […]
5 Foundational Strategies for Successful Ecommerce Marketing Read More »
Businesses and agencies use different metrics to determine the success of their digital marketing campaigns. A common metric used is Cost per Acquisition (CPA). Is the traditional CPA metric a reliable measure of success? Probably not as much as you think. What is Average Cost per Acquisition? Average CPA is calculated by dividing the total
COST PER ACQUISITION: Average or Marginal? Read More »
Branding is great for your business, and everyone appreciates having a website that looks good and communicates what your business does. However, this isn’t the reason that you’ve forked out your hard-earned money to have one built – and it’s not why you devote cash to marketing your business either. You want to get something
Increase Your ROI With Google Analytics Read More »
Google has implemented hundreds of different changes to AdWords over the years, and they aren’t going to be stopping any time soon. Come September 2019 they’ll be applying a new average SERP position metric for Google Ads. Here’s what you need to know about the coming changes, and how they’ll affect your Google Ads on
Google SERPs: Say Goodbye To The Average Position Read More »
Not everyone is an SEO expert, which is why external assistance is so often utilised by small businesses who want to increase their Google rankings. However, it’s possible to make a few small changes to your SEO before you call in the big guns. If your competitors are above you in search results, you’ll want
Three Ways To Rank Higher Than Your Competitors Read More »
A recent study performed by a well-known marketing analytics firm recently revealed that most of Google’s searches are not achieved by clicks. It means that the number of searches that have resulted in a direct answer on Google has increased, and clicks on PPC campaigns and Organic links are falling. These searches are called no-click,
The Majority of Google Searches Are No-Click – So, What Does This Mean? Read More »
Facebook is one of the most popular social networking sites out there today – and is likely to remain so for a long time to come. If you’re thinking of advertising on this platform, you’re making a wise decision – but you still need to tread carefully. While Facebook provides guidelines to walk you through
How To Create Facebook Ads That Produce Real Results Read More »
We all know that SEO creates a slow and steady growth in rankings, but for a short term sales or leads boost, you’ll need to use a form of paid search engine advertising, like Google Ads (formally known as Google AdWords). If you’ve never done it before it can seem daunting. Where do you begin?
What To Expect From Your First Google Ads Search Campaign Read More »
