As a small business owner, your biggest challenge is that you’re short on funds and human resources. It’s not always financially feasible to hire staff to help you out with work. So does this mean you have to settle for providing subpar service to clients? With the strategic use of chatbots and Facebook Messenger marketing, […]
How Small Businesses Can Benefit From Chatbots & Facebook Messenger Marketing Read More »
Creating video content for social media is always a good idea. It’s what people enjoy and what’s most likely to be shared or commented on. However, as a business, you don’t just want people to compliment you on your video. You want it to reach the right person at the right time and the right
Here’s What To Do To Improve Your Facebook Video Outreach Read More »
As a business, you’ll always need to compete against others when there’s more than one service or product for your target market to choose from – some of which could come from any country in the world. To carve out your space in the market and make sure the right people find you in the
Common SEO Myths Debunked Read More »
As communication mediums go, video has become one of the most commonly used and influential mediums. What better way to send your message out there than by video? It requires no effort from the viewer and shares vital information clearly, in a way that is engaging and attractive. Soon, the majority of web traffic will
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One of the least understood marketing practices is conversion rate optimisation or CRO, which is the art of getting customers to convert by making various changes to your website. Not understanding something isn’t really a problem until it starts to cost you money. You don’t want to spend money trying to convert leads if your
Common Misconceptions About CRO Read More »
Has the phone-call era come to an end? Most service providers now have functional and informative websites and social media pages, so there doesn’t seem to be as much of a need to pick up the phone and call a business. However, for complicated tasks such as insurance claims, applying for home loans and healthcare
5 Ways To Optimise Your Paid Search Ads For More Phone Calls Read More »
Smart Bidding has evolved as the years have progressed, because of the continuously changing patterns of user behaviour and the evolution of technology. Previously, advertisers were confined to a somewhat limited range of digital marketing strategies and devices. But now that Google’s technology has progressed, keyword optimisation has become less challenging for the seasoned digital
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Have you noticed anything different about the ads you’ve seen on Facebook lately? Don’t worry; you’re not seeing things that aren’t there – Facebook has launched what they call a Dynamic Product Ads, which targets customers who have visited your website & viewed products but haven’t fully converted. Here is everything you need to know
What Are Facebook Dynamic Ads? Read More »
