Have you ever looked at old and outdated websites in disbelief – wondering how on earth customers responded to it? It’s easy to do this, as what was considered to be cutting edge years ago is now considered outdated. The world is constantly changing, as are the people living in it. This means that how […]
SEO is Dead? Well…Not Really. Read More »
Mobile capabilities have become so far-ranging, that these days we can do almost anything with them. Seeing an ad and being able to contact the business with one click to activate a phone call is increasing in popularity, and for that reason, call tracking has become critical for the modern marketer. Here are a few
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Google Ads can be highly competitive, so it’s essential to find ways that will lower your Cost Per Click or CPC of the keywords you’re bidding on. Depending on where your business is located, your target market, and your industry, there are a few ways to do this. Here are some tips that you can
3 Ways To Lower Your Cost Per Click Read More »
Video content is becoming more and more prevalent, and will soon make up the majority of all web traffic. So if you’ve recently added YouTube advertising to your digital marketing strategy, you’re on the right track to bumping your competitors a few more steps behind you. YouTube is a highly lucrative platform to advertise on,
Best Practices To Boost Your YouTube ROI Read More »
While the yellow pages directory continues to collect dust, the growth of people using their smartphones to jump onto the internet to look for a product or service is massive! For that reason, businesses have been adding mobile marketing to their digital strategies, so that they can generate more leads through online advertising. Here’s everything
Mobile Marketing – Why Is It So Important? Read More »
As a business with a website, you’ll have goals that you want to be met, especially when it comes to site traffic. Your website is essentially a sales platform which should drive visitors to complete the desired actions. There are many ways you can improve the effectiveness of this platform, and Conversion Rate Optimisation (CRO)
5 Ways CRO Benefits SEO Read More »
Millions of dollars are lost to click fraud every year, and Google has been developing strategies to fight this for years. Click fraud is when an illegitimate action occurs in a business’s paid online advertising – such as clicks resulting from malware, which stack up to the number of clicks, or clicks coming from competitors
Click Fraud – How Google Fights The Fraudsters Read More »
Every entrepreneur wants their businesses to grow, which is why they invest in digital marketing. One of the best ways to bring in new and repeat customers and reach new audiences is to make gains in website traffic through multiple channels while maintaining or growing engagement (avg. time on site, pages per session, bounce rate,
Effective Marketing Strategies That Will Increase Your Search Traffic Read More »
