Machine learning technology has been advancing and improving rapidly over the last few years, and because of it, advertising technology has become increasingly more sophisticated. The reality of today’s technology is that if brands want to keep up with their competitors, they have to be willing to experiment with new tech and ad tools. Google […]
Machine Learning In Digital Advertising Read More »
When your business has just started, your first customers are most likely going to be people from the local community. To capture this market you should focus some of your advertising efforts on local SEO. Here’s how to get the best out of a geo-based SEO strategy, so that you’ll become the go-to provider of
How To Get The Best Out Of Local SEO Read More »
Banner ads have become a regular occurrence on most web pages, which unfortunately means that ad blocking has become commonplace for many people who use the internet. The amount of online browsing the average person does daily means that they are generally exposed to 100’s of ads. However, the adoption of ad blocking services is
Ad-Blockers And Their Impact On Digital Advertising Read More »
There’s no marketplace that’s more robust and competitive than the global platform Google offers. There are millions of businesses with millions of products and services on offer – all in the same place. It’s overwhelming to think about, but there are ways to navigate through the saturated market and come out successful. Over the last
Optimising Google My Business To Increase Your Rankings Read More »
Digital marketing is a function of running any business in modern day New Zealand. At the same time, it also presents a maze of metrics that can leave even the most seasoned entrepreneur feeling out of their depth. The data available on the Net is so vast and intricate that deciphering the story it tells
Understanding Your ROI From A Digital Marketing Perspective Read More »
The world is moving away from traditional marketing methods such as print media and TV ads and towards digital marketing and optimisation. It isn’t surprising, seeing as people spend the majority of their days on the internet or social media. The average internet user browses the net for anything and everything – from looking for
7 Ways A Digital Marketing Agency Can Transform Your Business Read More »
Understanding human behaviour has always been a major part of effective marketing. In the digital age, the way we monitor and understand the behaviour of customers has taken on many forms, with one of the more prominent approaches being last-click attribution. In this article, we discuss how to move past the somewhat rudimentary way that
Last-Click Attribution – The Bigger Picture to Online Marketing Read More »
Voice search has become a highly-utilised tool for many people who use smart devices. It became famous when Apple introduced it with Siri. After this, Microsoft created Cortana for Windows, and now Google has its voice assistant too. It’s all based on artificial intelligence, allowing you to control and command other devices and even your
Voice Search & What is Means for SEO Read More »
