It’s difficult to believe that the world of online shopping has existed for about three decades now. The novelty never seems to wear off, but that’s because the landscape is ever changing. From the early days of Amazon at the beginning of the 1990s to the highly competitive environment that we know now, growth and […]
How To Get the Best Out of Google Shopping For Your Business Read More »
If you’re a digital advertiser who wants people to click on your ads, how do you know what each click and PPC campaign is worth so that you can determine if it’s worth its spend? Can each click be measured in monetary terms before the ad is created? The answer is yes – with Quality
Quality Score & Why It Matters Read More »
A lot of time and energy goes into creating and launching a business website, but the effort doesn’t end there. Small business owners should be aware that website management requires as much effort if you want the site to keep producing a return on investment. A business website should be consistently updated and improved using
Move Your Online Marketing In The Right Direction With Website Optimisation Read More »
Google Advertising (or as it’s now known, Google Ads) is a tried and tested way to get more leads and sales for your business, provided you do your research and make sure your Ads are tested and optimised for the correct keywords and targeted at the right audience. Many businesses pour their time and effort
Don’t Waste Your Google Ad Spend – Optimise Your Landing Pages Read More »
Local SEO Management Imagine you get home from work and realise that you’ve prepared nothing for dinner, the fridge is empty and that there are no open shops. You’re super hungry, so what would be the quickest way to get food in your belly? It’s simple. You can whip out your smartphone, open a search
Why Businesses in Auckland Need Local SEO Read More »
Desktop computers are no longer the primary way people connect to the internet. These days people use mobile devices, tablets and laptops. An advantage of mobile devices is that they offer a more flexible way of connecting to the internet. As more people are accessing the internet this way, companies need to adjust their advertising,
Mobile Devices Make Advertising More Effective Read More »
The Facebook brand may have taken a knock in the last two years, but it doesn’t mean this juggernaut should be down for the count and such news is great for business. Companies big and small have come to rely on it to advertise their products and services. Today we talk about the benefits of
The Benefits of Facebook Advertising are Still Real Read More »
Do you remember when ads were either printed in publications or broadcast on TV or radio? It seems like a lifetime ago, with so much marketing now occurring online. The possibilities of digital marketing are endless, and digital marketing practices are evolving all the time. You could even say it’s undergoing a perpetual makeover. So
3 Changes in Digital Marketing That Will Impact Your Business Read More »
