How often have you searched for something in Google and found a helpful box that pops in the search results with a fast answer to your search query? Google provides more than just page titles, descriptions, and links. Now, other features are included in the search results, such as business listings, images, videos, and text […]
Optimisation Tips for Google’s Featured Snippets Read More »
Customers are bombarded with hundreds or even thousands of advertisements on a daily basis, which means that it is easy for your message to get lost in the noise. You are spending money on your marketing campaigns, but how do ensure that your business stands out online enough so that you can boost your sales
How to Ensure that Your Business Stands Out Online Read More »
According to Time Magazine, most people check their phones at least 46 times a day. How often do you pick up your phone for entertainment or to look at a notification? This seemingly small habit sheds insight on where business owners need to be focusing marketing efforts: on mobile app advertising. Have you implemented mobile
Mobile App Advertising: What You Need to Know Read More »
Improving SEO results It is easy to see why business owners want to target the biggest and best keywords for their online marketing campaigns. If a specific keyword is pulling in thousands of searches every month, then it makes sense to target that keyword for SEO and paid advertising, right? The truth is that the
Improve Search Engine Results by Avoiding High Competition Keywords Read More »
Social media is an integral part of our society, which means that business owners can’t overlook these powerful platforms for online marketing. If you are working to design an effective marketing campaign, then you need to be sure that you are connecting with your clients where they are spending their time: on social media websites.
4 Best Practices for Social Media Marketing Read More »
Are you leveraging the benefits of retargeting for your online advertising efforts? There are many ways that you can structure your marketing campaign. But, you are probably leaving money on the table if you aren’t using retargeting strategies along with the other paid methods that are available. Below are some good reasons why retargeting ads
Why Retargeting Ads Should Be Included in Your Marketing Efforts Read More »
Increasing your website traffic is one of the best things that you can do to connect with potential customers. The problem is that business owners often make the mistake of building a website and assuming that customers will simply start pouring in. While a website is fundamental for all aspects of your marketing, you need
4 Proven Methods to Drive Traffic to Your Website Read More »
There’s no question that a good online marketing campaign is key to the future success of your company. Business owners know that they need to be sharing content on their blogs and social media sites. But, it can be a lot of work to keep up with the publishing schedules, content creation, and tracking user
Why You are Losing Money if You Aren’t Tracking User Engagement Read More »
