SEO Tricks to Optimise Video Content Publishing a video online isn’t enough to bring in the potential traffic from your efforts. Not only do you need to ensure the quality of the video, but you also need to consider important video SEO strategies that will help your content rank in the search engines.Today we discuss […]
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Visual Marketing Facebook, Instagram, Pinterest, and YouTube are just a few platforms that have changed the online marketing industry. These social sites can offer excellent traffic generation opportunities, but you need to be sure that your content and visual marketing is visible where your target customers are spending time. Written Content vs. Visual Content There’s
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The Power of an Effective Content Marketing Campaign If you want your business to stand out from the crowd, then it is essential that you create an effective content marketing campaign. But, these efforts are often the most neglected in the online marketing industry. Business owners don’t have the time to create content pillars for
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SEO or PPC As a digital marketer at a small or medium sized business, you may wonder which marketing strategy is best, search engine optimisation (SEO) or pay-per-click (PPC). When it comes time to decide on how to invest your time and money in marketing, it’s important to be informed. Read on to learn about
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Top Reasons Why SEO Is Not Dead While it is not uncommon to hear people within the industry claim that SEO is dead (the query “is SEO dead” gets 100 searches a month in New Zealand alone!), those who are truly in the know certainly know otherwise. SEO is not just surviving…..it is thriving! Let’s
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Google AdWords for Absolute Beginners One of the fastest ways to gain visibility across search engines is to dedicate a portion of your marketing budget towards Google AdWords. While Search Engine Optimisation takes time, paid advertising can provide instant results. The best solution is to create a dynamic online marketing strategy that includes both paid
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Why Web Remarketing Ads are so Effective Have you noticed the same web advertisements that follow your online activity? Whether you are logged into an email provider or browsing your Facebook feed, it is common to see advertisements for products that you were looking at recently. While it might seem unsettling to see the advertisements
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Local marketing is a cornerstone of modern SEO practices, giving companies more opportunities to connect with customers in their cities. Does your website show up when local residents search for keywords that are related to your products or services? If you need to boost local rankings, then it is time to call a specialist SEO
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