A Guide to Google’s People Also Ask
One of our favourite new ways to improve content visibility and reach for our clients at Sprocket Digital is by optimising for Google’s ‘People Also Ask’ feature.
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How To Streamline Email Marketing with Automation
Email automation refers to the process of automatically sending predefined email messages to specific recipients at predetermined times – or in response to certain triggers or actions.
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How To Get Started with Facebook Ad Design
Facebook ads grant us the opportunity to get creative with our advertising; using both images and videos to specifically target various user demographics. Here are our beginner tips for getting started with Facebook advertising on your way to ad greatness with the help of Sprocket Digital. Use Various Formats A variety of unique Facebook
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A Guide To Video Marketing: What Are Its Stages and The Different Types Of Videos
For over 10 years, video has been used as an effective tool for digital marketing, to drive awareness, engagement and sales. As part of content marketing, video has become an affordable and accessible communication medium, especially with the evolution of social media, in particular Facebook, Instagram, Snapchat and TikTok. In this quick guide, we are
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How to Maximise Boxing Day Sales
With Black Friday and Christmas shopping all but behind us, you may anticipate your sales will begin to dip – but that doesn’t have to be the case. Take advantage of Boxing Day sales and other promotional periods with expert digital marketing solutions for your company. Many people receive money or gift cards for Christmas
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4 Steps to Achieving Effective Email Marketing
Email is one of the most effective marketing tools in 2022 and is only set to grow in importance with improved platforms, targeting and personalisation. To get started, there are four simple steps to consider to achieve an effective email marketing campaign. Find The Right Platform There are a number of different platforms available
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Measure the Growth of Your Email Marketing
Email marketing is a brilliant way to nurture your relationship with customers, manage your client base, and drive hot leads for your business – but how do you measure the success of your e-mail marketing performance? While growing your subscriber number is important, it’s not the only thing you should be looking at. We are
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The Secrets of Email Segmentation
The secrets of email segmentation The magic of email marketing lies in the fact that it’s personal, relevant, and timely to your customer’s needs. The key to all of this lies in email segmentation. Segmentation is how you dynamically divide your database into smaller lists depending on different criteria such as location, purchase history,
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