PwC recently released data across all media advertising channels in New Zealand including digital and the statistics highlight the growing shift of spend towards online. Business owners recognising the importance of digital advertising are getting the jump on market competitors and are enjoying the benefits from early adoption of online strategies. While most other traditional […]
Where is Your Audience? Digital Advertising Trends Read More »
Search Engine Optmisation – SEO has a lot of moving parts and that can mean a lot of wasted time and effort if we’re not organised. As I was looking over reports the other day, I realised I was nearly drowning in statistics, benchmarks, KPIs, rankings, conversions, dashboards, audits and so on. You get the
Search Engine Optimisation – Are We Making SEO Too Complicated? Read More »
At least 2 trillion and less than a quadrillion! Google did confirm that because it said it handles “trillions” of searches per year worldwide, the figure could be safely assumed to be two trillion or above. After all, you can’t do trillions of searches — plural — unless it’s two or more. But is it
Google now handles at least 2 trillion searches per year! Read More »
When referring to page rankings using the word ‘Guarantee’ is like mentioning Richie McCaw’s name in the Wallabies line up….it simply does not belong there yet I hear this time and time again coming from digital marketers promising the world to business owners. These claims typically come via email and include statements such as “We
Google and Guarantee – Do these words belong in the same sentence? Read More »
All progressive businesses look to keep up with today’s rapidly changing technology to avoid becoming outdated and falling behind the competition. Like a computer, a website has a shelf life and should be either redeveloped or rebuilt to ensure it performs at the optimal level while reflecting your modern business. Websites can age quickly depending
Is Your Website Looking A Little Tired? Read More »
