The advantages of email marketing The advantages of email marketing mean it could become your most effective form of business growth, not to mention its potential to significantly improve performance across all other digital traffic sources. It can also help build meaningful relationships with your customers by allowing you to create targeted and personalised […]
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Keywords: Finding Your Target Audience One of the biggest questions you’ll need to answer when you’re developing your SEO content strategy is ‘who is my target audience?’. Without understanding your target audience, your content building, keywords and optimisations won’t deliver the results you were hoping for. There are three key questions you need to clarify:
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7 Ways To Measure Your SEO Success SEO success is about more than just ranking for keywords, it’s about delivering a better digital experience for your customer, and proving your authority to Google. A successful SEO campaign can be measured by a number of different metrics, indicating where your work is paying off and where
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Integrating Email For A Stronger Strategy Email marketing on its own can be effective for growing a business but it also has the potential to significantly improve performance across your other digital marketing platforms. Integrating email provides you with a stronger strategy. Here is what integration looks like with Facebook, Google and content marketing. Facebook
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Email Marketing: The Purposes And Potential Email automation is essential for modern businesses. It provides you with a great advantage if used well. If you’re a small business owner looking to understand the potential and the long-term value of adding email marketing, we’ll do our best to break down the different uses and benefits of
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eCommerce Fundamentals: Part 2 eCommerce plays a vital role in most people’s daily lives. Steadily growing in popularity and developing in capability, in 2022, more than half of global consumers are shopping online. Part 1 of our eCommerce fundamentals looked at how to choose the right eCommerce platform and choose your payment gateway. Part 2
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eCommerce Fundamentals: Part 1 eCommerce plays a vital role in most people’s daily lives. It has been redefining commercial activity around the world for the last few decades. It all began in the early 90s, and steadily grew in popularity through the 90’s & 00’s while developing new features and capabilities. Its impressive growth isn’t
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The power of email marketing continues to grow and, therefore, so does the importance of getting it right. Grow your audience, increase sales and encourage customer retention with epic email marketing campaigns starting with this expert guide. Keep your campaigns current, engaging and insightful for an all-round healthier brand. Here’s how to get started. Tip
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