The link between page speed, conversion rate, and ROI When you’re looking at ways to increase your revenue, conversions, and ROI you probably think along the lines of acquiring more leads and streamlining your sales process. But among the many tools that can influence conversion rates, one is often underestimated: page speed. Studies have shown […]
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Every image is an opportunity to be found They say a picture is worth a thousand words, and in SEO it’s true. When you’re optimising your web content for SEO there’s much more to consider than just your text – images and videos also provide a great opportunity to improve your ranking and get found
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A timely reminder to diversifying your marketing efforts On Tuesday morning, the 5th of October, New Zealand awoke to a strange thing – one of the world’s biggest social and business platforms was offline, taking down not only Facebook but Messenger, Instagram, and WhatsApp. This wasn’t the first time there’s been an outage at Facebook,
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How to level up your Instagram marketing and increase engagement through better content So you’ve created your Instagram account, optimised your profile, and you’re ready to engage with your audience … now what? How do you create an account worth following, when no one knows who you are? Instagram is a great marketing tool to
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Optimise your email campaigns for engagement and growth with these tips When you’re new to email marketing, it’s easy to get caught up in looking only at how many subscribers you have. You work hard to grow your subscriber count, thinking that a big list correlates to more conversions … except that’s not quite how
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What does a lead magnet look like, and how can you use it to grow your business? The big question when a business first starts email marketing is: “How are we going to grow our subscribers?” Sure, you can add a pop-up to your website and splash the news across social media, but how can
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Seven steps to higher sales, signups, and revenue for your business Your website conversion rate is a key indicator for how effective your website is at turning visitors into customers. Whether you’re selling a product or a service, your goal is for them to “buy”, “sign up”, “book now”, or “contact”. But only 22% of
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The pros and cons of each, and five reasons to have both When the first lockdowns hit in 2020, many small retailers who’d only ever existed as bricks and mortar shops started selling online for the first time. eCommerce has been growing in New Zealand and around the world for years, but with the sudden
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