What digital businesses need to know to protect themselves and their customers against cybersecurity threats We’re used to seeing bricks and mortar shops protected with the likes of CCTV, alarms, or even security personnel, but what about protecting our websites and digital storefronts? A cyberattack can not only cost your business financially, but can also […]
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5 Things To Figure Out Before Taking Your Business Overseas So you’ve grown your business to a point where you’re looking elsewhere for expansion. The local market has been going well for you, but you’ve got your sights set abroad, on a new international audience. In 2020 Australia became the biggest international destination for NZ
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How to understand and use Facebook Advertising metrics to grow your business online We all know that data is gold when it comes to online advertising, but in some cases the amount of data available to you can be overwhelming. Where do you start, what should you be measuring, and what is each one for?
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Adapt with the seasons to seize opportunities for growth Tiny buds appear, blossoms grow, and new leaves fan out before turning golden, red, and brown and finally falling to the ground, leaving the trees bare but still growing. The same happens in business as in nature – throughout the year you’ll see highs and lows
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“Know Thy Enemy” What you can learn from competitor analysis In The Art of War, Sun Tzu wrote “Know thyself, know thy enemy”. In the art of business, the same rule applies: getting to know your competition is not only advantageous for growth, it’s a necessity. Competitor research is a key part of confirming a
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How to navigate these common roadblocks to grow a successful business You don’t need to be told again: eCommerce business is booming in 2021. Kiwis are shopping online more than ever before, and established retailers are seeing the value in offering high-quality eCommerce options to capitalise on this trend. But it’s not quite as simple
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Before you start-up or scale, these 3 questions can determine your success Starting or scaling a business is exciting – you’re confident that you’ve found a winning product or service, and can’t wait to share it with the world and see it grow. But beyond that initial launch, the longevity of your business comes down
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Six steps to maximise your Instagram marketing strategy for revenue generation Often overshadowed by its big brother Facebook, Instagram may not be an obvious choice for small businesses who are looking to expand their digital presence. Yet with over 200 million users visiting at least one business profile daily, and 60% of users discovering new
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