Why Multi-Channel Marketing is Vital for Small Business Success Whether for budget or simplicity, many small businesses tend to stick to just the one marketing channel for their advertising. They’ll go all-in on Google or allocate their full budget to Facebook without considering the risks they’re taking – or opportunities they’re missing – by being […]
Don’t Put All Your Eggs In One Digital Basket Read More »
What you should be doing to grow your revenue and improve your ROI with Facebook & Email Marketing Social media and email marketing provide huge opportunities for small businesses to engage in a personal and authentic way with their audience. With most email platforms, you can segment your list so customers only receive what’s relevant
The Metric That’s More Important than Followers & List Size for eCommerce Business Read More »
Pulling back the curtain on marketing promises, impossible predictions, and what to expect from a good agency. It’s certainly tempting – those offers from digital marketing agencies guaranteeing your business a spot on the first page of Google or promising specific revenue gains. But are those promises too good to be true? And why can
Can a Marketing Agency Guarantee You Results? Read More »
How incorrect attribution can skew data and ROAS, and impact future success Any good digital marketing campaign depends on data to direct decision-making. Data is what shows you where your customers are coming from, the path they’ve taken to get there, and how valuable each ad, campaign, and marketing channel is to your business. It’s
What’s Happening To Your Paid Revenue Attribution? Read More »
It’s not the size that counts, it’s the attitude behind it As your business grows, there are certain things that have to grow with it: the size of your team and your operations budget, for example. But there are some things that, despite common expectations, could be better off staying small – your marketing agency
5 Reasons Why A Smaller Agency Could Be The Perfect Fit For Your Big Business Read More »
Headlines so good your customers stop scrolling Native ads can be tricky – they’re designed to match the look and feel of the platform they’re on, so to be successful they have to simultaneously fit in with the surrounding content and stand out enough for your customer to stop scrolling and click. For this reason,
Writing a Compelling Headline for Your Native Ads Read More »
How many leads do you really need to reach your target, and how much are you willing to invest to get there? Let’s say you want to increase your business revenue by $2 million this year. To reach this goal you know you need more sales, which means more leads, which means more (or better)
Do the Marketing Math: Calculating Ad Spend to Reach Your Goals Read More »
How Apple’s New Update Will Affect Your Ads, and What You Can Do in Response In late 2020, Apple began rolling out its iOS 14 update around the world, to some controversy. The update includes a major change in the way that iOS apps track users: a new requirement for users to opt-in to allow
iOS 14 vs Facebook Ads Read More »
