Luke

1. Remarketing Remarketing is the king at bottom of the conversion funnel. It is cheap, highly targeted, and effective. If you are yet to implement a remarketing strategy, you should do so immediately.  In order this to be as successful as possible, you should: Segment remarketing visitors into separate audience pools (as long as you […]

Using Digital Marketing to Create a Retention Strategy for Growth Many businesses tend to think of digital marketing purely as an acquisition tool, meant for generating leads and guiding them through the sales funnel until a sale is made.  But what this common view forgets is that the customer journey doesn’t end with the sale,

The two types of goals to set for your business, and how to use them to propel your growth As every business owner knows, goal setting is a key part of your ongoing strategy – what targets do you need to meet? How many sales are you aiming to make this month? What is your

Where to focus your energy, time, and spend to get maximum results for your marketing dollar. 2020 may have been the rollercoaster we never saw coming, but for many businesses it provided a long-overdue impetus to get their online presence and digital marketing humming.  Now, heading into 2021, we can use what we’ve learned in

It’s Strategic, Scalable, and Generates Swift Success As a business owner, you want results. You either do your own marketing or hire someone else to do it, and you want to be confident that every dollar of marketing spend is being allotted wisely to get maximum results for your business.  This is where omnichannel marketing