Take advantage of this epic eCommerce shopping weekend While it’s not yet as huge as in America, Black Friday and Cyber Monday are growing rapidly in the New Zealand market. Last year, Black Friday surpassed Boxing Day for the first time to become the year’s biggest day of online sales. Shoppers spent 12.8% more on […]
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You would hardly be surprised to read that our team keeps a very close eye on recent trends in the field of online marketing. At our digital marketing agency in Auckland, we like to know what’s happening, where it is happening, why it is happening – and whether or not it should be happening at
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Research shows that nearly half of Kiwis now shop online. While it’s fair to assume that COVID-related lockdowns have inflated that statistic (and it has, to a degree) there was actually a fast-growing acceptance of eCommerce digital marketing in New Zealand well before the pandemic hit. For example, let’s go back a couple of years
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Four questions to get your strategy back on track. In March, we experienced a seismic shift in the way businesses must operate and market themselves in the new New Zealand under COVID. Companies scrambled to update their messaging or pause their campaigns altogether. Communicating opening protocols and hygiene practices became just as important as deals
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In no time at all, the “new normal” has become a cliche. Along with “Be Kind” and “Team of five million”, the “new normal” is one of the latest additions to the mythical New Zealand phrasebook. It might have already become an overused term, but NZ Post’s online shopping report hasn’t been afraid to further
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A global research and analytical organisation carried out a worldwide business survey in the second quarter of 2019, and asked just one question of their respondents: What is the primary goal for your digital marketing strategy? While most of the findings were predictable, one stood out as representing a massive missed opportunity for the businesses
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Split testing creative is a vital task for successful digital marketing optimisation. Facebook Dynamic Creative ads are perfect for testing ad messaging and creative to boost eCommerce sales. They’re the perfect starting point for fresh campaigns or as an A/B experiment alternative. “Dynamic creative takes multiple ad components (such as images, videos, titles, descriptions and
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We’ve come out of our lockdown isolation and are being told to get out there and be more local in our shopping habits There is nothing new about Buy Local campaigns in New Zealand but this is probably the first one to be conducted in the shadow of a global pandemic. As businesses in our
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