Google AdWords for Absolute Beginners
One of the fastest ways to gain visibility across search engines is to dedicate a portion of your marketing budget towards Google AdWords. While Search Engine Optimisation takes time, paid advertising can provide instant results.
The best solution is to create a dynamic online marketing strategy that includes both paid advertising, SEO and Social marketing. This method delivers immediate traffic to your website while you are building the long-term strategy to expand your brand in the future.
What is Google Advertising?
If you aren’t familiar with AdWords, then it can be helpful to get a general understanding of how paid search engine advertising works. Search for related keywords in Google, then look at the results that show up within the ad space. You will see the top and side listings with a small “ad” symbol, indicating that those links are advertisements via an AdWords campaign.
Paid search makes it easy for you to target customers who might be interested in the products or services that you are selling. You can specify the ad campaign by choosing the location and keywords so that you can target the right audience for your business.
Google advertising can be effective for any business that has an online presence. It doesn’t matter if you are selling pizza or pest control services… you need to leverage the benefits of paid advertising.
Cost of Paid Advertising
Now that you can see the benefits of paid search engine ads, the next question to ask is about the pricing that you will pay for these ads. The most common method to pay for these ads is in a Cost Per Click (CPC) basis. This method means that Google will charge you when someone clicks on the ad. So, you only pay when customers click through to your website.
The overall costs of the campaign vary depending on a multitude of factors including the competition in the industry, the number of keywords you are targeting, and the aggressiveness of your marketing campaign. If you are on a limited budget, then an AdWords campaign can be managed to optimise your budget to suit. However, it is important to understand that an appropriate budget will deliver the best outcome.
To learn more about the ‘nuts & bolts’ of Adwords talk to our team at Sprocket Digital. We offer over 20+ years of experience in digital marketing and have worked with hundreds of local businesses running successful strategies online!
