Facebook ads grant us the opportunity to get creative with our advertising; using both images and videos to specifically target various user demographics. Here are our beginner tips for getting started with Facebook advertising on your way to ad greatness with the help of Sprocket Digital.
Use Various Formats
A variety of unique Facebook Ad formats appeal to different customer groups, with some industries making better use of certain formats than others. Ads for ‘Services’, for example, often see more success with ads placed in Messenger and ads for ‘products’ see success in carousel ads as they can highlight multiple items at once.
Here are your options for Facebook ad formats:
- Single Image Ads: A simple and powerful way to get eyes on your ads and raise awareness, as well as drive traffic to your website.
- Video Ads: Creating short video ads can help build your brand or product. Using video, sound and text is a great combination to grab the attention of audiences.
- Carousel Ads: Use a series of images within a single ad. Each image has a unique link so it works great in displaying multiple products.
- Story Ads: An effective and interactive way to connect with your audience. Using a full-screen vertical format on mobile, these ads can be either images or videos.
Using multiple formats within the same campaign can help to keep your ads fresh and increase conversions by reaching users in the places they are most likely to engage with ads.
Creative Design Tips
There is a lot of competition on social media; whether that is in the organic or ad space. Using visual techniques to stand out on Facebook is important in attracting an audience to your ads and getting them to take the action you want. Are you looking to get more leads? Increase website visitors? Promote your business locally? Or boost an event? Quality photography and videography are important but equally important is the colour and text used in your creative.
- Colour: Contrasting colours can be used opposite one another to maximise visibility. Black and white, blue and orange, yellow and red can help your colours pop and, therefore stand out.
- Text: Using simple and bold fonts can help words stand out. Headlines should appear larger and bolder with a regular or light font for subheadings, helping with contrast and copy hierarchy.
- People: Adding people and faces can draw more interest and help customers relate to your ads.
These techniques are the first steps in making your ad and its content stand out, bringing more attention to it. The aim of your Facebook ad design should be built around your end goal, especially the call-to-action. As users scroll, an ad that grabs the attention of the eye and relates to the target audience can be the difference in how your ads perform.
Branding
When designing your ads for their specific placement, they should accurately represent your brand and reflect the personality of your company. There are many ways to achieve this so your ads look and feel like they belong to your business.
- Add brand logo
- Use brand colouring (hex codes)
- Use brand fonts and typography
- Highlight key products and services
Your Facebook Ads should display elements of your company’s visual identity. Showcase the service or product in the opening frames to capture the audience’s attention with the company logo at the end. At Sprocket, our creative team can help to both create and implement your company’s branding and key products or services into Facebook Ads campaigns while our deployment team will get your ads in front of the right people.
This is only the beginning. A successful ad campaign that is going to give you a great ROAS percentage (return on ad spend) and increase conversions is made up of good ad copy, thoughtful A/B testing, relevant targeting and more. If you don’t want to settle for anything less than the best and need expert help with creating engaging ads and implementing campaigns that work, get in touch with the team at Sprocket Digital today for Facebook, Instagram, Google and other social media advertising for your company. We know what works and what doesn’t, so allow us to pinpoint your specific customer types to save you time and money on your marketing budget. After creating a campaign, our expert team monitors every step of your campaign and looks for ways to refine them so your business and brand can make the most of Facebook Ads for you.
