With Black Friday and Christmas shopping all but behind us, you may anticipate your sales will begin to dip – but that doesn’t have to be the case. Take advantage of Boxing Day sales and other promotional periods with expert digital marketing solutions for your company.
Many people receive money or gift cards for Christmas which they’ll look to use in order to treat themselves over the summer holiday. By offering a sale or discount code over this period, you can help persuade customers to quickly grab a great deal online. So, what are the ways in which you can maximise engagement and sales during these promotion periods?
Google Ads
Search Ads, Display Advertising and Google Shopping are three areas within the Google Ads platform to help you promote your latest sale or clearance. Get your business in front of the right people the minute they search for your product or service.
Facebook Ads
With Facebook, you can specifically target prospective customers, based on a broad selection of targeting options. Each Facebook Ad campaign takes into account factors like interests, age, gender, location, occupation and hobbies meaning you can proactively target those you are hoping to convert. Facebook Remarketing is a great option for increasing sales.
Email Marketing
As one of NZ’s few Klaviyo master-level partners, Sprocket can utilise your email database to create hyper-relevant campaigns for users. Data-driven, fully automated email marketing campaigns can boost conversions, increase sales, remind customers of their abandoned carts and much more.
Boxing Day is one of the biggest revenue days in eCommerce, here are some ideas of how to utilise it.
- Site-wide sale: By adding a 10-20% discount on all items, those who are browsing rather than looking for a specific item may be tempted in with the promise of great deals.
- Flash sale: Creating urgency is a good way to persuade customers to convert and encourage subscribers to purchase an item they’ve been considering.
- Clearance sale: Clear out old stock and start the year afresh with a clearance sale. Add your biggest discounts to items to move on inventory to make space for new products.
- BOGOF: Buy one get one free won’t work for everyone, but in certain circumstances it can hugely increase your sales and average cart size for a short promo period
If you want help with your digital marketing, get in touch with Sprocket Digital today and help get the most out of your promotional season now and in the future.
