SEO COMPANY IN AUCKLAND

How search engines like Google rank websites from super-popular to absolute obscurity is very top-secret. Google uses highly-complex, ever-changing algorithms that separate the best from the rest. This means that a great SEO strategy isn’t a one-off; it requires ongoing management to make sure your website is ticking all of Google’s search requirement boxes at any time.

Sound complicated? It is a little bit – but that’s why getting an SEO expert is a good idea. The team at Sprocket Digital are highly experienced with SEO marketing. We know the ins and out when it comes to successful SEO marketing for businesses like yours. Great SEO doesn’t happen overnight though; a successful SEO campaign is the result of combining hard work with a well thought out strategy and embracing the long game.

So, what does great SEO marketing look like? A complete SEO strategy involves a good balance of both on-page and off-page optimisation that’s designed to increase a website’s trust and authority online, both directly and by association. While you already know you’re awesome, Google and other search engines base your perceived popularity on your online reputation which is developed over time.

It’s easy to fall into the trap of focusing an SEO campaign around keywords with high search traffic, but this is often based on emotion rather than hard data and does not necessarily deliver a positive revenue return. SEO advertising should be structured around keywords that are proven to drive leads or sales based on actual conversion data rather than just website visits.

Unfortunately there is no silver bullet for SEO marketing and there are no guarantees in terms of time frame of results or page position. But if you partner with an expert online marketing agency that manages and measures your SEO marketing correctly, your return on investment (ROI) can be accurately calculated

While paid search continues to trend upwards in cost, SEO on average is more cost-effective than all other digital channels. A well-planned SEO strategy will be a key component within a high-performing campaign that will take the pressure off paid ads while tying everything together and creating a powerful and complete online foundation. Need to be pointed in the right direction? Working alongside an Auckland SEO expert like Sprocket Digital is a great place to start.